Clayground Studio

Branding • Spot Illustrations • Copywriting • Illustration • Responsive Website • Social Media • Print Collateral • Embroidered Hats • Silkscreened T-shirts

The Need

The new owner of this arts & crafts studio wanted to portray a fun, creative environment. With both children and adults for an audience, she wanted something playful, sophisticated – and absolutely purple in color.

The original ‘Personally Painted Pottery’ tagline overlooked offerings such as glass fusing, canvas painting and parties. She also wished to update her website with a responsive design that was easier to navigate.

The Solution

New typography achieves the desired balance between playful and sophisticated. Offsetting the client-mandated purple, an orange-clay tone suitably serves as a complimentary color swatch.

The new tagline, ‘hand-made gifts • hands-on fun’ delivers an all-inclusive message, while stylized hands and craft items stand in as supporting graphics.

The new website’s layout allows visitors a quick scan of all that clayground has to offer, with a home page slider premiering the studio's latest events.

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